You Had Me at Black is a home for our stories, storytelling, and ourselves.

We first arrived in 2016 as a podcast and live story hour. The idea: pass a mic to everyday Black folks to tell their own stories in their own words. Over 1-million downloads and 5 cities later, we created new storytelling experience. Our award-winning series reimagined the art of oral tradition and pioneered a fresh format for the podcast industry.

You Had Me at Black storytellers over the years.

Most importantly, we established a new standard for Black storytelling: one that prioritizes care, nuance, authenticity, and expansiveness.

Today, we're building something bigger: a community-owned, community-led, and community-funded home for Black storytelling. Media. Books and zines. In-person experiences. Black stories are a fortune. We're building the structure that treats them like one.

In this new era, we are guided by a sense of sacred self-worth, wayward imagination, and radical connection. It’s a future fueled by collective care, power and abundance. We’re all we got and we’re more than enough.

Subscribe to follow our progress, shape our future, and find your place in this home.

A richly layered photo collage featuring Black cultural motifs and historical imagery. Top-left: stacked vintage JET magazine covers showing prominent Black figures including Muhammad Ali. Just below it, a text overlay reads, “Can you remember who you were before the world told you who you should be?” Adjacent, Black youth purchase vinyl records at an outdoor cart beside a chain-link fence, while a close-up shows someone dropping coins into a glass jar. At center-left, two young girls are pictured reading a large book; nearby, an elderly woman passionately speaks or sings into a microphone above a caption bubble reading, “I was born to tell stories.” To the right of that, a handwritten note says, “Tell stories filled with facts. Make people touch and taste and KNOW. Make people FEEL! FEEL! Feel!” A heart graphic labeled “Home Is Where the Heart Is” anchors the mid-right. Below, in sepia tones, a group of women dressed in vintage attire sit side by side. Further right, layered text asks thought-provoking questions: “When is the right time for anything? Who knows? Living is an art, not a science.” Bottom-left shows visitors in a modern museum gallery viewing large monochrome artworks. To its right, a retro image of a spoken-word performer entertains a seated audience. The collage closes with a bold “Z E N” logo in white at the bottom-right.
A moodboard for the You Had Me at Black pillars: Participation, Publishing, and Production.
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Our true-life stories in our own words, since 2016. Subscribe here for stories + notes, reflections, and imaginations on our evolution and rebuild.

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